200周年庆典 | FUTURE OF MASTERY 传世匠心，洞见未来：轩尼诗V.S.O.P-AUDITOIRE
??天宴，上海| SKY BANQUET, Shanghai
??2018年8月31日| 31st August 2018
?吴敬中 ?轩尼诗V.S.O.P 200周年庆典，致敬品牌经典传承的历史,开启探讨未来的时空之旅| A transformative journey into the Future of Mastery to celebrate 200 years of Hennessy V.S.O.P
(此活动由AUDITOIRE 团队设计、制作并管理 / designed, produced and managed by AUDITOIRE )
【浏览本微信前，请确认您已满18岁单亲度假村，请理性享用美酒】 广告
1818年时任威尔士亲王兼摄政王的乔治四世，向轩尼诗家族发出一张订单，预定一款非常上等的陈年淡色（VerySuperior Old Pale）干邑。自此，轩尼诗V.S.O.P以王室用酒身份正式诞生，进而开启200年享誉全球的干邑品牌之路。
Two centuries ago, the future King of England, George IV, a cognac connoisseur, requested an excellent pale cognac eau-de-vie which Hennessy delivered in 1818. The Prince didn’t even know that this “V.S.O.P - Very Superior Old Pale” would pass the test of time, to become a timeless icon.
时至今日，轩尼诗V.S.O.P已经将享誉国际的卓越品质和匠人精神传承整整两个世纪薛伯寿。为了庆祝品牌诞生200周年，特邀200名未来创想家来到现余干教育网场，与品牌一起回顾过去、探讨未来，共同见证 200 年卓越成就。
Today, this timeless cognac celebrates 200 years of rich heritage and mastery. To commemorate the milestone celebration in China,200 special guests were taken on an immersive multi-sensory journey starting from the history of Hennessy V.S.O.P, sliding smoothly into modern times,尾关优哉 until furthering into the future.
活动当天，酩悦轩尼诗帝亚吉欧首个天猫超级品牌日——轩尼诗X天猫超级品牌日正式启动天外银龙。轩尼诗V.S.O.P 200周年特别版，即日起在轩尼诗天猫旗舰店限量首发，以致敬轩尼诗两个世纪以来“继经典、启未来”的先锋之姿。
The occasion also celebrated the sign of the strategic partnership between Mo?t Hennessy and T-mall, in areas including “new retail” initiatives, marketing and communication, and intellectual property.
CONNECTING THE PAST
活动当晚，200名未来创想家穿过轩尼诗V.S.O.P品牌“时光隧道”进入会场，重温 轩尼诗V.S.O.P 的传奇历史。
At the start of their journey, an immersive projection tunnel brought the guests back to 1818, the beginning of an iconic blend that had been passed down two centuries and 8 generations later.
CREATING THE NOW
CO-CREATE MOMENT
未来创想家们来到“继经典 启未来”沉浸式投影区域，向传统致敬的同时龙影随风，淋漓尽致的感受着轩尼诗“继经典 启未来”的卓越创新精神。
At the time of entering the Mastery of Hennessy, guests engaged themselves in an immersive digital photo experience.
SAVOIR FAIRE
<<< 滑动查看更多 SWIPE TO LEFT >>>
轩尼诗V.S.O.P 作为全新概念摩登生活的传递者，通过AR技术方式，演绎出其精湛的制酒工艺和干邑制作过程。
Through the support of AR technology, guests discovered the secrets of what makes Hennessy Cognac so very remarkable and unaltered through time. From the art of maturation and ageing process, through the secrets of blending, to the cognac-making process.
ROBOTIC BAR
未来感十足的“机械臂调酒师”引起所有嘉宾们的瞩目，在轩尼诗专设的鸡尾酒吧台里，这位“机械臂调酒师”用机械手臂夹取玻璃杯、接酒、摇晃、倒酒，一气呵成，不到1分钟时间，就呈现出 轩尼诗V.S.O.P 专属特调鸡尾酒。
The traditional artistry of this eternal cognac met its modern style at the innovative bar, where a robotic arm served special V.S.O.P cocktails.
VIRTUAL TASTING
为了带来更多的沉浸式科技体验感，轩尼诗打造虚拟品鉴专区，通过三维全息技术，让嘉宾们走进真实的轩尼诗世界辜裘，感受 轩尼诗V.S.O.P 别有一番的奇妙滋味。
While enjoying the aromatic taste of V.S.O.P drinks, the guests entered an immersive environment where all the other senses were called along to make the tasting experience even more memorable.
JOURNEY TO THE FUTURE
200名未来创想家们聚集在一起欣赏着墙上出现的总共 200 张肖像画，随后，通往未来的隧道开启叉系 ，邀大家共同见证 轩尼诗V.S.O.P 200周年盛典。
All the guests’ portraits, captured at the beginning of the evening, were gathered together in an animated visual projection to ultimately trigger the ‘passage to the future’.
SHAPING THE FUTURE
270度环屏幕带来深度沉浸式观看体验人蛇恋 ，前卫绚丽的灯光秀与200名嘉宾的形象和语音交相呼应，共同触发200周年特别版的现身，充分彰显了轩尼诗V.S.O.P高屋建瓴、洞见未来的前卫眼光。
A 270° stage screen embraced the audience featuring a captivating futuristic video to unveil the special Hennessy V.S.O.P 200th Anniversary limited edition bottle.
揭幕仪式后，知名演员井柏然，旅法钢琴家顾劼亭，中国物联网创业先锋荆天为进行先锋对话海商王3攻略 ，读匠心见初心。
After the reveal moment, two VIP guests together with and the famous Chinese actor Jing Boran inspired the audience by sharing their experience with Hennessy.
活动结束后，轩尼诗特意准备了装有 轩尼诗V.S.O.P 200周年特别版的礼盒，为了礼赞感谢支持轩尼诗品牌成长与发展的在场200位未来创想家。
To make this celebration even more memorable, all the 200 guests were offered a personalized box with the Hennessy V.S.O.P 200th Anniversary limited edition.
▼ AUDITOIRE 团队 | THE TEAM▼
??天宴，上海| SKY BANQUET, Shanghai
??2018年8月31日| 31st August 2018
?吴敬中 ?轩尼诗V.S.O.P 200周年庆典，致敬品牌经典传承的历史,开启探讨未来的时空之旅| A transformative journey into the Future of Mastery to celebrate 200 years of Hennessy V.S.O.P
(此活动由AUDITOIRE 团队设计、制作并管理 / designed, produced and managed by AUDITOIRE )
【浏览本微信前，请确认您已满18岁单亲度假村，请理性享用美酒】 广告
1818年时任威尔士亲王兼摄政王的乔治四世，向轩尼诗家族发出一张订单，预定一款非常上等的陈年淡色（VerySuperior Old Pale）干邑。自此，轩尼诗V.S.O.P以王室用酒身份正式诞生，进而开启200年享誉全球的干邑品牌之路。
Two centuries ago, the future King of England, George IV, a cognac connoisseur, requested an excellent pale cognac eau-de-vie which Hennessy delivered in 1818. The Prince didn’t even know that this “V.S.O.P - Very Superior Old Pale” would pass the test of time, to become a timeless icon.
时至今日，轩尼诗V.S.O.P已经将享誉国际的卓越品质和匠人精神传承整整两个世纪薛伯寿。为了庆祝品牌诞生200周年，特邀200名未来创想家来到现余干教育网场，与品牌一起回顾过去、探讨未来，共同见证 200 年卓越成就。
Today, this timeless cognac celebrates 200 years of rich heritage and mastery. To commemorate the milestone celebration in China,200 special guests were taken on an immersive multi-sensory journey starting from the history of Hennessy V.S.O.P, sliding smoothly into modern times,尾关优哉 until furthering into the future.
活动当天，酩悦轩尼诗帝亚吉欧首个天猫超级品牌日——轩尼诗X天猫超级品牌日正式启动天外银龙。轩尼诗V.S.O.P 200周年特别版，即日起在轩尼诗天猫旗舰店限量首发，以致敬轩尼诗两个世纪以来“继经典、启未来”的先锋之姿。
The occasion also celebrated the sign of the strategic partnership between Mo?t Hennessy and T-mall, in areas including “new retail” initiatives, marketing and communication, and intellectual property.
CONNECTING THE PAST
活动当晚，200名未来创想家穿过轩尼诗V.S.O.P品牌“时光隧道”进入会场，重温 轩尼诗V.S.O.P 的传奇历史。
At the start of their journey, an immersive projection tunnel brought the guests back to 1818, the beginning of an iconic blend that had been passed down two centuries and 8 generations later.
CREATING THE NOW
CO-CREATE MOMENT
未来创想家们来到“继经典 启未来”沉浸式投影区域，向传统致敬的同时龙影随风，淋漓尽致的感受着轩尼诗“继经典 启未来”的卓越创新精神。
At the time of entering the Mastery of Hennessy, guests engaged themselves in an immersive digital photo experience.
SAVOIR FAIRE
<<< 滑动查看更多 SWIPE TO LEFT >>>
轩尼诗V.S.O.P 作为全新概念摩登生活的传递者，通过AR技术方式，演绎出其精湛的制酒工艺和干邑制作过程。
Through the support of AR technology, guests discovered the secrets of what makes Hennessy Cognac so very remarkable and unaltered through time. From the art of maturation and ageing process, through the secrets of blending, to the cognac-making process.
ROBOTIC BAR
未来感十足的“机械臂调酒师”引起所有嘉宾们的瞩目，在轩尼诗专设的鸡尾酒吧台里，这位“机械臂调酒师”用机械手臂夹取玻璃杯、接酒、摇晃、倒酒，一气呵成，不到1分钟时间，就呈现出 轩尼诗V.S.O.P 专属特调鸡尾酒。
The traditional artistry of this eternal cognac met its modern style at the innovative bar, where a robotic arm served special V.S.O.P cocktails.
VIRTUAL TASTING
为了带来更多的沉浸式科技体验感，轩尼诗打造虚拟品鉴专区，通过三维全息技术，让嘉宾们走进真实的轩尼诗世界辜裘，感受 轩尼诗V.S.O.P 别有一番的奇妙滋味。
While enjoying the aromatic taste of V.S.O.P drinks, the guests entered an immersive environment where all the other senses were called along to make the tasting experience even more memorable.
JOURNEY TO THE FUTURE
200名未来创想家们聚集在一起欣赏着墙上出现的总共 200 张肖像画，随后，通往未来的隧道开启叉系 ，邀大家共同见证 轩尼诗V.S.O.P 200周年盛典。
All the guests’ portraits, captured at the beginning of the evening, were gathered together in an animated visual projection to ultimately trigger the ‘passage to the future’.
SHAPING THE FUTURE
270度环屏幕带来深度沉浸式观看体验人蛇恋 ，前卫绚丽的灯光秀与200名嘉宾的形象和语音交相呼应，共同触发200周年特别版的现身，充分彰显了轩尼诗V.S.O.P高屋建瓴、洞见未来的前卫眼光。
A 270° stage screen embraced the audience featuring a captivating futuristic video to unveil the special Hennessy V.S.O.P 200th Anniversary limited edition bottle.
揭幕仪式后，知名演员井柏然，旅法钢琴家顾劼亭，中国物联网创业先锋荆天为进行先锋对话海商王3攻略 ，读匠心见初心。
After the reveal moment, two VIP guests together with and the famous Chinese actor Jing Boran inspired the audience by sharing their experience with Hennessy.
活动结束后，轩尼诗特意准备了装有 轩尼诗V.S.O.P 200周年特别版的礼盒，为了礼赞感谢支持轩尼诗品牌成长与发展的在场200位未来创想家。
To make this celebration even more memorable, all the 200 guests were offered a personalized box with the Hennessy V.S.O.P 200th Anniversary limited edition.
▼ AUDITOIRE 团队 | THE TEAM▼